- Photorealistic 3D rendering is an incredible marketing and sales tool
- Photorealistic 3D rendering serves as a proof of concept for your target audience
Photorealistic 3D rendering is a great container to emphasize the craft it takes to create a (physical) product, and ultimately serves as a proof of concept for your target audience!
3D rendering is an art itself but at the same time, it is the best possible visual communication for the conceptualized product design.
I strongly believe that photorealistic rendering is a part of the design process. We often assume rendering as another post design or post-processing task. Rendering should clearly portray the mind map of the designer with the new idea. Rendering by nature is a time-consuming task and without proper mastery over the tool can take ages before reaching the right render. So rendering has two subtasks. First to master the tool and play with the tool with a ton of patience. Secondly, coming to product design and rendering.
How would somebody with no contextual knowledge understand the new product?
Everyone has a first-hand experience with real world not with gray shaded 3d models, so if the design has to be understood and critiqued by end users, a really powerful way is to make it realistic via photorealistic rendering. That is the reason we have many top rendering tools like keyshot, Vray, 3ds Max, etc. with real cameras and HDR lights etc. all of these features trying to simulate real world more and more accurately.
When you get to 3D renderings, you should be past the ideation phase.
Assembling renderings should represent a manufacturable product and should not give the viewer the idea you are further ahead in the project.
I think it has to do with two things: communication and audience. What are you trying to communicate with your product? Are you trying to say ” this product is immutable, done, and can be in your stores in 8 weeks?” Perfect.
Photorealistic rendering works great and is an incredible sales tool. On the flip side, however, rendering can also act as the end of a conversation.
What is the influence of 3D rendering on the products?
As soon as someone sees something photo-realistically rendered, a common tendency is to stop improving the product, regardless of whether or not it is ready to be produced. This idea of communication and conversation also ties directly in with who your audience is.
I’d like to hope that designers, creatives, and product specialists can see past the rendering of a product to its functionality and design purpose. However, those audiences are limited. It is important then to know what the effect of showing rendered vs no rendered product to people outside our field is.
Finally, if the designer does a great job and fails to communicate properly via renders that would be a disaster for the project. On the other hand, if the renders look so realistic but not accurate enough is also bad. Balance is a necessity.
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